1/20/2024
Lucas Oil Late Model Dirt Series
Sunoco Extends Partnership as Official Fuel of the Lucas Oil Late Model Dirt Series
BATAVIA, Ohio (January 20, 2024) – Lucas Oil Late Model Dirt Series officials are thrilled to announce a new long-term contract with Sunoco Race Fuels, an industry powerhouse for high-performance racing fuels. Sunoco will continue their exclusive partnership as the “Official Fuel” of the Lucas Oil Late Model Dirt Series, through 2026.
As the “Official Fuel” of the Lucas Oil Late Model Dirt Series, Sunoco will continue to offer several incentives for racers that follow the national tour – including the Sunoco Road to Wheatland loyalty program. The Sunoco Road to Wheatland program will award a cash bonus to the top 15 drivers in the championship point standings, with perfect attendance, at the Show-Me 100 in May.
Sunoco will once again reward drivers that use Sunoco Race Fuels, exclusively, under the “Race for Gas” program. Any driver utilizing Sunoco Race Fuels exclusively will be eligible for cash awards at the year-end awards banquet. The driver that finishes the highest in the Championship points standings using Sunoco Race Fuels exclusively will be crowned the Sunoco Race for Gas Champion and receive a $3,000 cash bonus. Second-place in the Sunoco Race for Gas standings will earn a $2,000 cash bonus, while third place receives $1,000.
Sunoco Race Fuels also remains the title sponsor of the North/South 100 weekend, held annually in August, at Florence Speedway in Union, Ky. The event has grown into one of the must attend crown-jewel events of the year, for drivers and fans alike. The Sunoco Race Fuels North/South 100 pays a whopping $75,000 to win and will have an increase in the total purse of more than $30,000 in 2024.
“Sunoco Race Fuels is proud to extend for another 3 years and our 19th year in partnership with Lucas Oil and the Lucas Oil Late Model Dirt Series. Lucas Oil’s professionalism and innovation has led the way in support of participating drivers and providing our fans with the most competitive and entertaining Late Model racing in the country,” stated Ritchie Lewis, Partnership Sales Manager for Sunoco Race Fuels.
Sunoco Race Fuels has also led the way with our recently introduced DXP fuel providing power and durability over a long season of racing. DXP has been put to the test and fueled the 2023 Lucas Oil Late Model Dirt Series National Champion, Hudson O’Neal. Take the Lead with Sunoco DXP and check it out at https://www.sunocoracefuels.com/fuels/fuel/dxp.
“Sunoco Race Fuels is one of the longest partnerships we have going with the series,19 years. We are very grateful for their continued partnership and their friendship. We look forward to continuing their Official Fuel partnership,” stated Wayne Castleberry, Corporate Sales, and Marketing for Lucas Oil Motorsports.
The 2024 Lucas Oil Late Model Dirt Series season will launch with the Georgia-Florida Speedweeks from January 24 to February 10 with visits to Golden Isles Speedway, Ocala Speedway, All-Tech Raceway, and East Bay Raceway Park.
For the latest news, results, championship standings and more about the Lucas Oil Late Model Dirt Series, please visit www.lucasdirt.com.
Submitted By: Jeremy Shields
