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Optima Batteries

CORONA, California (March 2017) - OPTIMA Batteries, the manufacturer of superior performance, long-lasting car, truck, tractor and marine batteries and a major power source throughout motorsports, will again partner with Team Lucas in 2017.

For the exciting Lucas Oil Off Road Racing Series of short course events OPTIMA will be the sponsor of the Fast Lap Award for the Pro 2, Pro 4, Pro Lite and Pro Buggy classes. Pro drivers with the most Fast Lap awards for the season will receive a $1,000 bonus and the winners will be featured on CBS, CBS Sports Network and MAVTV.

OPTIMA will also be the "Green Flag" sponsor at each Lucas Oil Off Road Regional event.

In the Lucas Oil Late Model Dirt Series, OPTIMA will be an event sponsor in addition to providing the "hard charger" cash award at each race. The company also is the continuing sponsor of the "hard charger" award for the Lucas Oil Modified Series airing on MAVTV and LucasOilRacing.TV.

OPTIMA will sponsor the Lucas Oil Drag Boat Series with TV coverage on CBS, the NBC Sports Network and MAVTV. They will also be the Title Sponsor on Wayne Sullivan's, Pro Pulling Team and Chris Cook's NO. 2 race car in the Lucas Oil Modified Series.

OPTIMA Batteries Director of Marketing Cam Douglass said that with its 40-year history of technological innovation and engineering the company products offer unstoppable power for extreme enthusiasts and others who require "The Ultimate Power Source."

"OPTIMA Batteries is excited to be a part of Team Lucas again for 2017," said Douglas. "The Team Lucas Racing series continues to show off how great OPTIMA Batteries perform in extreme conditions."

Robert Wilson, Executive Sales Team Lucas/MAVTV said: "OPTIMA Batteries plays a very important role in the success of multiple Lucas Oil racing series. They take the approach that their customers and Team Lucas events and fan base are closely aligned. Historically OPTIMA have been strong supporters of motorsports and have helped create opportunities for numerous racers and race teams across multiple disciplines."

About OPTIMA® Batteries:
OPTIMA high-performance automotive, marine and heavy-duty AGM batteries are manufactured by Johnson Controls, the world's largest manufacturer of automotive batteries. OPTIMA REDTOP®, YELLOWTOP® and BLUETOP® batteries feature state-of-the-art SPIRALCELL TECHNOLOGY®. This patented design allows OPTIMA batteries to deliver superior performance in both starting and deep cycling applications. The OPTIMA product family also includes a line of Digital Chargers, with advanced multi-stage charging to charge and maintain a variety of vehicle batteries, maximizing battery life and performance. To learn more or to purchase OPTIMA products, please visit www.optimabatteries.com, call 1-888-8OPTIMA (1-888-867-8462) or find @OPTIMABatteries on Twitter, Facebook and Instagram.

About Johnson Controls:
Johnson Controls is a global diversified technology and multi industrial leader serving a wide range of customers in more than 150 countries. Our 130,000 employees create intelligent buildings, efficient energy solutions, integrated infrastructure and next generation transportation systems that work seamlessly together to deliver on the promise of smart cities and communities. Our commitment to sustainability dates back to our roots in 1885, with the invention of the first electric room thermostat. We are committed to helping our customers win and creating greater value for all of our stakeholders through strategic focus on our buildings and energy growth platforms. For additional information, please visit http://www.johnsoncontrols.com or follow us @johnsoncontrols on Twitter.

Headquartered in Milwaukee, Wisconsin, OPTIMA Batteries manufactured the first high-performance AGM automotive batteries and revolutionized the industry with the unique SPIRALCELL TECHNOLOGY®. Consumers should look for the distinctive OPTIMA SIX PACK shape to get The Ultimate Power Source every day, everywhere. More information can be found at: http://www.optimabatteries.com.


For the latest breaking news concerning the Lucas Oil Late Model Dirt Series, including the latest series standings, 2017 tour schedule, driver information, and more visit the official website at: www.lucasdirt.com.

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Lucas Oil Late Model Dirt Series Official Sponsors Include:

ASi Racewear - "The Official Merchandise Vendor" of the Lucas Oil Late Model Dirt Series
Bad Boy Mowers - "The Official Mower" of the Lucas Oil Late Model Dirt Series
Dunn Benson Ford - "The Official Pace Truck" of the Lucas Oil Late Model Dirt Series
E3 Spark Plugs - "The Official Spark Plug" of the Lucas Oil Late Model Dirt Series
Fast Orange - “The Official Hand Cleaner” of the Lucas Oil Late Model Dirt Series
GEICO - "The Official Insurance" of the Lucas Oil Late Model Dirt Series
General Tire - "The Official Tire" of the Lucas Oil Late Model Dirt Series
Hoosier Tire - "The Official Race Tire" of the Lucas Oil Late Model Dirt Series
K&N Engineering - "Official Sponsor" of the Lucas Oil Late Model Dirt Series
Lucas Oil Products - "The Official Oil" of the Lucas Oil Late Model Dirt Series
Lucas Oil Racing TV - "Official Sponsor" of the Lucas Oil Late Model Dirt Series
MAVTV Motorsports Network - "The Official TV Network" of the Lucas Oil Late Model Dirt Series
Miller Welders - "The Official Welder" of the Lucas Oil Late Model Dirt Series
Nitro-Bee PLUS - "The Official Race Receiver" of the Lucas Oil Late Model Dirt Series
Optima Batteries - "The Official Battery" of the Lucas Oil Late Model Dirt Series
ProtectTheHarvest.com - "Official Sponsor” of the Lucas Oil Late Model Dirt Series
Ram Mounts - “Official Sponsor” of the Lucas Oil Late Model Dirt Series
RhinoAg - “Official Sponsor” of the Lucas Oil Late Model Dirt Series
Rugged Radios - “The Official Communications” of the Lucas Oil Late Model Dirt Series
Safecraft - "The Official Fire Suppression System" of the Lucas Oil Late Model Dirt Series
Sunoco Race Fuels - "The Official Fuel" of the Lucas Oil Late Model Dirt Series
Spray Nine - “Official Sponsor” of the Lucas Oil Late Model Dirt Series
Super Clean - “Official Sponsor” of the Lucas Oil Late Model Dirt Series
United Rentals - “Official Sponsor” of the Lucas Oil Late Model Dirt Series
Wrisco Aluminum - “Official Sponsor” of the Lucas Oil Late Model Dirt Series
Zotto - “Official Sponsor” of the Lucas Oil Late Model Dirt Series

Lucas Oil Late Model Dirt Series Marketing Partners Include:

Allstar Performance, Andy Durham Race Engines, AR Bodies, Black Diamond Chassis, Sweet-Bloomquist Race Cars, Boyd Bilt Fabrication, BRODIX, Capital Race Cars, COMP Cams, Cornett Racing Engines, CV Products, DirtonDirt.com, Earnhardt Technologies Group, Eibach Springs, Fast Shafts, FK Rod Ends, Heath Lawson Photography, Hot Rod Processing, JRi Shocks, Keyser MFG, Longhorn Chassis, Midwest Sheet Metal, Öhlins Shocks, Outerwears, Performance Bodies, Penske Shocks, PFC Brakes, Pierce Race Cars, Pro Power Racing Engines, QA1, Rocket Chassis, Simpson Race Products, Sweet Manufacturing, Wallace Engines, WELD Racing, 5150 Race Trailers

About Lucas Oil Late Model Dirt Series

Founded in 2005, the Lucas Oil Late Model Dirt Series is the nation’s premier dirt late model sanctioning organization.  In 2016, the LOLMDS will sanction 53 events in 19 states.  The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios.  LOLMDS events will be broadcast on four TV Networks including CBS, NBC Sports, CBS Sports Network and the MAVTV Motorsports Network.  For more information about the Lucas Oil Late Model Dirt Series visit the official website at: www.LucasDirt.com

About Lucas Oil Racing TV

The Future of Motorsports is HERE! Get Lucas Oil Racing TV and experience racing excitement like you've never seen! Lucas Oil Racing TV is the online app for all your favorite devices like Amazon Fire TV, Roku, Android Devices and more! No matter where you are or when you want to watch, you can stream the best and most exciting motor racing on the planet!

Lucas Oil Racing TV has all your favorite motorsports - from grass roots to international competition, as well as exclusive LIVE EVENTS and behind the scenes interviews and footage that you won't see anywhere else! But that's just the beginning! Lucas Oil Racing TV brings you some of motorsports greatest broadcasters and build specialists... from Dave Despain to the mechanics of Two Guys Garage, as well as all the latest news, reviews, and interviews from every genre of racing.

Lucas Oil Racing TV is the Exclusive, Unlimited, 24/7 All-Access Motorsports App and it's available NOW! For more information or to sign up, go to: www.LucasOilRacing.TV.

About MAVTV Motorsports Network

Owned and operated by Lucas Oil Products, MAVTV is a television network with its roots deep in the automotive world. MAVTV offers an unparalleled line-up of exclusive motorsports, that includes prestigious events such as the Chili Bowl, The AMA Pro Motocross series, the Lucas Oil Challenge Cup and NHRA Drag Racing. But MAVTV goes far beyond the national mainstream events and also covers multitudes of grassroots series' from across the globe: Drag boats, sprint boats, drag racing, pro pulling, rally racing, drifting, dirt racing, ice racing and everything in between.

MAVTV also knows you don't have to be a race fan to be an automotive enthusiast, which is why we have developed a package of automotive reality and custom build shows that is truly second to none. If it has a motor, it's on MAVTV...MAVTV is THE motorsports network. To learn more about MAVTV go to: www.MAVTV.com.

About Lucas Oil Products

Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products.  Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry.  Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company's marketing strategy.  Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more.  Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA.

In 2007 Lucas Oil founded its own production house, Lucas Oil Production Studios, dedicated to producing high action motorsports television.  Currently Lucas Oil Production Studios produces over 300 hours of original programming for networks such as CBS, CBS Sports, NBC Sports and MAVTV.  More information about Lucas Oil Products, Inc. visit the company website at:  www.LucasOil.com

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